Academy of Media Arts core values are based in C.H.O.I.C.E, which is the acronym for Creativity, Honesty, Opportunity, Integrity,Collaboration, and Enthusiasm.
AMA defines creativity by its ability to pique a scholars’ curiosity. AMA believes that anything innovative begins with creativity.
AMA defines honesty through being authentic to oneself. AMA believes there is a purpose behind each person having a unique fingerprint.
AMA defines opportunity as the ability to create your own.
AMA defines integrity through its “We over I” philosophy.
A collaborative mindset is the ability to adapt to unfamiliar environments without ego so that curiosity and openness will rise in the course of dealing with uncomfortable circumstances.
AMA defines enthusiasm by a scholar’s ability to view the process of becoming an innovative thinker as exciting.